4010 – 06 – What Are External Customers?

The main focus of all businesses is the external customer. Every customer has needs and wants, and ultimately it’s the customer that decides whether a product lives up to the expected quality. The ability to respond to customers’ needs is key to a shop’s success.

Sometimes, customers have surprising requirements. By focusing on customers, you employ an aggressive business strategy that’s both aggressive and customer-centric. If you choose to focus on your competitors’ improvements, you’re put on the defensive and risk being left in the dust.