4010 – 06 – What Are External Customers?
The main focus of all businesses is the external customer. Every customer has needs and wants, and ultimately it’s the customer that decides whether a product lives up to the expected quality. The ability to respond to customers’ needs is key to a shop’s success.
Sometimes, customers have surprising requirements. By focusing on customers, you employ an aggressive business strategy that’s both aggressive and customer-centric. If you choose to focus on your competitors’ improvements, you’re put on the defensive and risk being left in the dust.
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